The new Canon EOS 550D with 18MP sensor, DIGIC 4 image processor and the iFCL metering system will always create bright clear pictures for you! This new powerful Canon EOS 550D digital slr camera can also records video in full 1920x1080p HD resolution.

Canon EOS 550D's Advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 - 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions.

The system's 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display. For swift and accurate focusing, the Canon EOS 550D features a 9-point AF system with one extra-sensitive cross-type point at the centre for f/2.8 or faster lenses. The Canon EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps).

Continuing Canon's tradition of filtering new technology and features down from its advanced and professional DSLR ranges, the Canon EOS 550D camera includes the iFCL metering system first launched in the EOS 7D. In a first for entry level EOS, exposure compensation and bracketing can be set up to plus or minus five and two stops respectively, allowing the photographer to take a number of differently exposed versions of the same shot to ensure they capture a well-exposed image, even in difficult lighting conditions.

This EOS 550D camera records video in full 1920x1080p HD resolution, allowing photographers to select the frame rate preferred from 30, 25 and 24fps, as well as offering 720p video at 60 and 50fps.

In situations where the subject is further away, the Movie Crop function records with the central 640x480 pixel area of the sensor, creating an effective magnification of approximately seven times. The Canon EOS 550D DSLR is the first in the EOS range to feature Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.

The Canon EOS 550D SLR camera also allows photographers to view their images and video in unhindered clarity. A 7.7cm (3.0) 3:2 Clear View LCD screen with 1,040k dot resolution makes it possible to see 100 of captured images with no borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of angles. As consumers would expect from an EOS DSLR, the Canon EOS 550D is built to a high quality specification. It features bigger, more intuitive buttons which have been redesigned following feedback from users. Based on this feedback, the Canon EOS 550D also features an additional button on the new, battery grip, allowing aperture settings to be changed when shooting with the Canon EOS 550D camera in a vertical position, without having to reorient the body. For photographers, shooting great pictures and video is just a first step. Thanks to an integrated HDMI port compatible with High-Definition Multimedia Interface - Consumer Electronics Control (HDMI-CEC), video and images stored on the Canon EOS 550D can be viewed on an HD-ready TV and controlled via the TV remote.

The slimline infrared controller can trigger the shutter release from up to five metres away, with users able to select either immediate release or a two second delay for greater flexibility when shooting. As well as supporting Canon  EOS 550D, the RC-6 is also compatible with the EOS 450D, 500D, 7D and 5D Mark II.

Owners of the new Canon EOS 550D can join the Canon iMAGE Gateway, a free online facility for Canon users that makes it easy to share their photos and video. Users can take advantage of up to 2GB of personal storage space, creating enough room for hundreds of high-quality images.

See the Canon 550D and a full range of digital SLR cameras here